The Future of Display Homes
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Jun 6, 2024
5 Min Read
Inside Our Fully Immersive Virtual Reality Home Discover how boutique architecture is redefining luxury living with its focus on uniqueness, personalization, and timeless design.
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Step into a home that doesn’t exist—yet. At The Collective Studios, we’ve reimagined the way people explore, experience, and envision their future homes through the power of immersive virtual reality (VR). This isn’t a 3D tour. It’s the next evolution in design—a living, breathing digital model built in stunning detail using real, Australian-sourced materials and finishes. And it’s a glimpse into what the future of display homes truly looks like.
Why Display Homes Are Changing Forever
Traditional display homes are expensive to build, limited in location, and slow to evolve. They can only show one version of one home at a time. But today’s buyers want more. They want to customise. They want to explore multiple options. They want to feel confident in their decision before breaking ground.
That’s where VR steps in—not just as a novelty, but as a practical, scalable solution.
A Display Home You Can Walk Through—Anywhere, Anytime
We’ve built a fully immersive VR display home, complete with every real-world finish, detail, and Australian supplier product rendered in lifelike 3D. Clients can now walk through their future home wearing a VR headset or using a desktop interface, experiencing every room as if it were already built.
Want to see how the natural light hits the kitchen bench in the afternoon? Done. Want to change the flooring from oak to polished concrete? Instant. Want to compare three façade options from the driveway? Just turn your head.
Powered by Australian Craftsmanship
Every element in the virtual home is grounded in reality, using actual products from Australia’s leading suppliers:
Flooring: Haywood's hybrid planks, textured to feel and look exactly like the real thing.
Kitchen & Joinery: Custom cabinetry from polytec, with soft-close hardware and exact finishes as specced.
Appliances: Fully integrated models from Smeg, positioned in accurate scale and lighting.
Windows, Doors & Hardware: Sourced from Bradnams, down to the specific handle models and frame finishes.
Interior Styling: Designed by our in-house team using real furniture and decor to give a complete lifestyle preview.
This isn't just tech for tech’s sake—it's precision craftsmanship, digitised.
Why VR Will Redefine the Industry
What we’ve built is more than a tool. It’s a shift in mindset.
For Clients: VR delivers confidence. It eliminates doubt. It shows the finished product before a single dollar is spent on construction.
For Builders: It reduces the need for physical display homes, cuts overheads, and allows multiple designs to be shown in one space.
For the Industry: It means faster approvals, better communication, and fewer costly design changes mid-project.
Just like CAD replaced hand-drawn plans, VR will replace the static show home. And we're proud to be leading the charge.
What’s Next
This is just the beginning. We're expanding our VR offerings to cover:
Entire design collections
Custom client homes
Builder display portfolios
Developer precinct walk-throughs
And soon, these experiences will integrate with AI design tools and real-time customisation interfaces, giving clients the power to design their home in VR, live, with us beside them
Joel Van Rossum
Joel with His wife Kelly leads The Collective Studio with a passion for intentional living and timeless design. With over a decade of experience and a background in both construction and Design, he brings clarity, vision, and emotional depth to every project.
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